Brand partnerships
Reach the cyclists who actually spend money.
Ravito gives brands access to Europe's premium cycling community — through editorial context, not advertising. The audience is small, qualified, and extraordinarily difficult to reach any other way.
The market.
90 million cyclists. One platform they trust.
The premium cyclist does not watch ads. They don't read mass-market media. They trust recommendations from their community — and they act on them.
90M+
cyclists in Europe
€3 200
average annual gear spend
25–45
core demographic
CSP+
Urban · Brand-loyal
The audience.
Who reads Ravito.
Not a demographic. A community. Here's who they actually are.
Community profile
The rider who plans, spends, and influences others.
- P
Profile
34 years old. Senior executive or entrepreneur. Rides 150–250km per week.
- S
Spending
€1 500–8 000 on cycling annually. Budget for equipment is not a constraint.
- D
Digital behaviour
Strava, Instagram, speciality newsletters. Does not consume mass media.
- T
Travel
2–4 cycling-specific trips per year. Books boutique hotels. Plans months in advance.
- I
Influence
Decides where the Sunday group stops. Recommends gear to his ride circle. Early adopter.
Why Ravito.
Context changes everything.
The difference between a banner ad and a Ravito partnership is the difference between being seen and being believed.
01
An audience that cannot be bought elsewhere.
Ravito's community self-selects for cycling culture. They are not reached through demographics or interest targeting — they are here because they actively seek this content. There is no equivalent channel that reaches this profile at this quality of attention.
02
Editorial trust, not advertising tolerance.
Your brand appears in content that riders trust, share, and save. A Ravito article recommendation reaches far beyond the initial readership — it lives in Strava clubs, WhatsApp groups, and cycling community channels where our readers talk every day.
03
Physical presence in 100+ certified venues.
Ravito Certified venues display the Ravito plaque. A brand partnership can extend into those physical spaces — the cafés, hotels, and bike shops where our community actually gathers. It is not a digital-only relationship.
04
Data that no other platform has.
Ravito knows which spots are saved, in which cities, by which profile of rider. This behavioural data — cyclists' actual consumption habits, not stated preferences — is available exclusively through Ravito partnerships.
Partnership formats.
Four ways to work together.
We do not offer banner ads or programmatic placements. Every format is editorial, every placement is contextual, every partnership is exclusive in its category.
Map & discovery
Curated Collection
A branded collection of 10–15 Ravito Certified spots — permanent on the map, featured in newsletter and social.
- Named collection on Ravito map
- Newsletter feature send
- Instagram Story series
- Category exclusivity
- 30 and 90-day reporting
Editorial
Journal Feature
A long-form co-produced article in the Ravito Journal — genuinely editorial, SEO-optimised, naturally integrated.
- 800–1 500-word article
- SEO-optimised, indexed
- Newsletter promotion
- Republishing rights
- Full performance reporting
Community
Ride Sponsorship
Sponsor a Ravito community ride — your brand on the kit, the café stop, the recap article, and the social coverage.
- Co-branded ride (15–40 riders)
- Option: branded kit for participants
- Post-ride article and photo gallery
- Instagram coverage throughout
Strategic
Annual Partnership
A 12-month sustained presence across editorial, community, and events — for brands building long-term credibility.
- 4 features and 2 collections per year
- 2 ride sponsorships
- City guide mentions
- Audience data access
- Full category exclusivity
Editorial integrity.
What we don't do.
Our editorial independence is what makes a Ravito partnership valuable. We protect it on every project.
Our commitments to every partner — and to our community.
We don't publish content that reads like advertising. If it doesn't feel like Ravito, it doesn't go out.
We don't accept category conflicts. One brand per category per partnership period.
We don't guarantee specific metrics. We guarantee editorial quality and honest reporting.
We don't take commissions on venue referrals. Our certified venues are never paid placements.
We share complete performance data at 30 and 90 days — every partnership, every format.
Process.
How a partnership starts.
- 01
Brief
We align on your objectives, the format that fits, and the creative direction. No templates — every partnership is shaped around your brand's story and your audience within our community.
- 02
Co-creation
We produce the content or plan the ride. You review. We maintain editorial control over tone and quality — this is what protects your brand's credibility in our community.
- 03
Publication
Content goes live across all agreed channels — map, journal, newsletter, social — coordinated for maximum impact in the window when your audience is most engaged.
- 04
Reporting
Complete performance report at 30 and 90 days: reach, engagement, saves, clicks, community amplification. Transparent, detailed, honest.
Who we work with.
Brands that belong in cycling culture.
We partner with brands our community already knows — or should. Our categories are open, our standards are not.
Current and target categories
Let's build something worth reading.
The best partnerships are the ones readers don't notice — they just think it's great content.
Tell us which format interests you, what you'd like the partnership to achieve, and when you'd like to go live. We'll take it from there.
Email hello@ravito.club
Instagram www.instagram.com/ravitocycling