Oudenaarde has been part of the Tour of Flanders route since the race's very first edition in 1913, but its role sharpened considerably in 2012, when the finish moved here permanently — both men's and women's races now end on its market square after three closing loops through the Flemish Ardennes.
The town has curated the race's heritage since 2003 through the Centrum Ronde van Vlaanderen, a museum and cycling hub near the market square holding decades of jerseys, trophies, and archival material, alongside bike rental and shower facilities for riders wanting to tackle the routes themselves.
The night before the professional race, tens of thousands of amateur cyclists ride the same course during We Ride Flanders — meaning Oudenaarde effectively hosts two editions of the Ronde every spring, one for the world's best and one for everyone else.
With the Koppenberg, Oude Kwaremont, and Paterberg all within a short ride, Oudenaarde has become the default base for anyone visiting the Flemish Ardennes specifically to ride the Ronde's roads — a small city built, almost entirely, around a single race.










